We are masters of our craftsmanship and we take great pride in what we do and have to offer. Every single day and every single note. We understand the art of unadulterated sound reproduction, the basis for a warm genuine and unique sound beauty. With in-depth understanding of music preparation and reproduction - a fascinating sound space is created. Digital music data is prepared in such way, loudspeakers and headphones are driven to their best and emotions are set free.
Our goal is to make music sound as emotional and moving as possible, without limitations, without boundaries. We are driven by the same high ending demanding like aficionados of vinyl insist to be attributed to this analog medium exclusively, but at a level of what is technically feasible today. That’s why we are better than the vinyl record in all disciplines. There is nothing better to hear music.
Choosing and delivering high-quality music data in pristine quality, requires decades of experience, in-depth musical understanding and the skillful use of world-class audio technology. Our HRA-crew therefore consists of sound engineers with many years of professional experience. Music loving individuals who care about the music itself as well as their transmission into digital high-resolution music data. Delivered to the customer in the highest possible quality.
Already in the early days, we recognized the need to integrate our service into audio devices. The advantage: You can conveniently download and stream music data without using an external computer. Meanwhile, many manufacturers of audio devices have integrated our original concept into their devices, such as Burmester, NAD, Bluesound, AURALiC, Cocktail Audio, Phonosophie, x-odos, HiFi Akademie many more. Audio devices from these manufacturers allow the convenient access to our download and streaming services. Check it out – its truly a great experience!
In early 2009, we have initiated and created a unique and new tier in the music industry for discerning listeners that demand truly the best possible sound reproduction from a non-physical medium. We were successful in positioning ourselves in a hitherto unoccupied niche in the music industry. Over the years, contrary to the trend in the music industry, we have demonstrated that there is a market and audience for a media-free digital product away from Apple & Co. For the manufacturers of audio equipment, inflamed by our initiative and our business model, a new and exciting market emerged to develop and manufacture new audio products. The readiness of these manufacturers opened the way for us from the niche into the mainstream market. There, our innovative business model now bears the most beautiful fruit for discerning listeners.
We are proud of our own R&D department, whose goal is to develop and deliver the best quality digital music to our customers. One of these means is embodied in a High-bit FLAC decoder that allows digital music data to be transmitted to the customer without loss or corruption. Music will be enjoyed at the client’s sound environment in outstanding vibrancy, transparency and spaciousness. We also owe a breakthrough innovation to our R&D department for streaming music digitally in excellence to the customer. The magic word is P-MQS (Pure Master Quality Sound). The basis of an innovation, which sets new standards in the world of music reproduction and distribution, is our High-bit FLAC format. With P-MQS, our customers receive in a unique way via streaming the digital production quality from the recording studio. Authentic, native and 100% original, just as the artist and producer created their work.
For each album we provide extensive editorial contributions as well as access to the booklet (if available), to biographies and to photos of the artists. Professional reviews of selected albums are available on a weekly basis.
Playlists art the format in which we listen to our music these days. Creating good playlists is an art in itself, so we do not leave it to chance. It is important to us that our customers have access to carefully and competently compiled playlists. This is why renowned music journalists, editors and musicians create new playlists every week.
Throughout a filter in the HRA Streaming App, the content of our streaming service can be customized to your personal music needs and requirements. When registering and subscribing, we ask for gender, age, preferred artists, genres and moods. This user-profile is saved and the filter which may be switched on and off in HRA Streaming App will change the content of the streaming service as desired. In the HRA account settings, the filter can be altered and saved at any time.
We have integrated an interface to support Sonarworks “True-Fi” for our HRA streaming into our mobile app. "True-Fi" is a software that calibrates and linearizes, respectively the sound of headphones. The "True-Fi" interface in our app allows "True-Fi" to be enabled or disabled. To enjoy "True-Fi" it must be purchased from the Sonarworks homepage. (In the future, the "True-Fi" option will only be available together with the mobile HRA streaming apps for iOS and Android.) Find out more about True-Fi: www.sonarworks.com
With StreamOn, a free mobile phone option of Deutsche Telekom, you can use your music carefree on the go - without worrying about your high-speed data volume! StreamOn is available for free from Magenta Mobil M / Magenta Mobile M Young. Please check with your local mobile provider. (In the future, the StreamOn option will only be available together with the mobile HRA streaming app.)