is an industry insider/outlier. Someone who has a local’s appreciation for the origins of Nashville and keen focus on what happens outside of Music City.
The rugged individualist operates with complete confidence and comfort in the space between contradictory themes. He is a creative thinker with a keen business sense. He is fiercely competitive, but is equally vocal proponent for his industry colleagues. He finds inspiration in music as diverse as Michael Jackson and the Oak Ridge Boys.
And none of that seems the least bit unusual or out of whack to the Nashville native with an industry pedigree (his grandmother was industry legend Donna Hilley who shaped the musical landscape of country music as CEO of Sony/ATV Music Publishing). He lives his life and his budding musical career on both ends of the spectrum.
He’s authentic thanks in large part to Tenpenny’s fearless skill as a songwriter, which includes a Top 5 hit for Granger Smith, “If the Boot Fits,” and time spent opening for a variety of influential artists including Smith, Dustin Lynch (Ride of Die Tour), Maren Morris (Renegade Revival Run), Jake Owen, Brett Young, Lynyrd Skynyrd, Dustin Lynch, Gary Allan, and others.
Multiplicity is also reflected in his sound. Tenpenny’s diverse musical taste and soulful vocal delivery were developed after years of singing harmonies in church and later honed pounding drums and scolding the mic as the “lead screamer” in angsty high-school, hard-core rock bands.
His musical trajectory solidified when he made his momma cry.
“I played my first country song and my momma started crying and I thought, ‘OK, this is what I need to do,’” he said. “It was a song called ‘Be My Baby’ and it was terrible, but it had a melody, and a story, and I wasn’t screaming. To see that emotion from her was awesome.”
It was a turning point. He said, “I started writing stories from where I come from rather than where I thought I wanted to be.”
Where he comes from was fertile ground with musical influences as disparate as Jackson, John Mayer, the Oaks, and R. Kelly. The resulting sound on his Riser House/Columbia Nashville debut is current, edgy, and grounded in themes intrinsic to the South.
He cites Mayer as an artist who can morph his vocal interpretation to fit each song, rather than letting his voice dictate the delivery. And that vocal mastery is evident in his onstage delivery where he is equally comfortable with an acoustic guitar as he is backed by his full band. In either case, what he craves is the personal connection.
Tenpenny – his actual name and not a contrivance or a countrified 50 Cent – isn’t striving for perfection, but something genuine.
“I remember the first time the crowd was singing back to us, and I turned to my band told them, ‘They are only doing this because they believe it,’” he recalled. “It’s the best feeling in the world and the most humbling thing.”
Of special note…
Riser House/Columbia Nashville’s Mitchell Tenpenny impacted country radio March 26 with his current single “Drunk Me,” and it became the best debut by a new country artist in two years. In fact, Tenpenny’s label mate Maren Morris was the last to debut with as many first-week radio adds with “My Church” in January of 2016.
The same week, “Drunk Me” made streaming chart history by achieving the highest entry ever for a new artist on Nielsen’s On Demand Audio Core Country Streaming chart. The single achieved #39 following an increase of 249% for a total of 1.5 million streams.